Builth Wells is the perfect destination for travellers who wish to explore the beauty and historically rich Wye Valley and beyond.
Situated in the very heart of Wales and surrounded by breathtakingly scenic rolling hills and valleys, this Celtic jewel is the home to the biggest event in the farming calendar, the Royal Welsh Agricultural Show. Many other festivals and events also run throughout the year from the showground and celebrate the very best of the region’s world-famous food, drink, traditional arts and crafts, music.
Builth Wells’ itself is a picturesque market town, brimming with a fantastic selection of independent shops including quirky and chic fashion boutiques, jewellers, craft and gift shops, as well as traditional butchers and bakers purveying a mouth-watering array of local specialities and produce.
Builth Castle and Fortress are hidden in plain sight and you could be forgiven for thinking the large hilly mounds over-looking the village were a natural feature. However, take a walk around them and you will soon find yourself stepping back in time and walking in the unmistakeable remains of one of King Edward I’s most formidable fortresses.
Derived from the Welsh word Bu-Allt, which roughly translates to cattle range, Builth Wells has for centuries been the home of some of Wales’ most magnificent cattle. Ancient White Park Cattle roamed the lush pastures post Roman times and two herds still exist today.
Rare breeds of sheep can be seen throughout the Wye Valley but look out for Builth Wells’ distinctive Beulah Speckled Face sheep.
If you prefer your livestock a little less lively, make sure you visit the 1.5 ton Builth Bull by the banks of the river. This life-size statue was based on local prize-winning bull, Caerynwch Tywysog 6th and was created by local sculptor Gavin Fifield.
The Wye Arts Centre is a great place to enjoy a wide variety of entertainment for the whole family. Housing a cinema and theatre, there is something for everyone. Watch a film, play or opera, or get involved with lively workshops and children's entertainment shows.
Lovers of sport and the great outdoors are spoilt for choice with a fantastic range of activities available in and around Builth Wells.
Builth Wells Golf Club is the home of a magnificent 18-hole course and comes highly recommended. Set in stunning parkland and incorporating a host of glorious natural features such as woodland, ponds and the River Chewfri.
Want to explore mile upon mile of glorious unspoilt countryside? Put on your hiking boots or hop on a mountain bike and hit one of the many walking and cycling trails in the area. You could even saddle-up and enjoy a fantastic pony-trek with one of the many Wye Valley riding stables.
For water sport fans, there are a host of boat, canoe and kayaking centres along the course of the River Wye, so whether you want a white-water rapid adventure or a leisurely river cruise, you have a great selection to choose from.
Love fishing? Builth Wells’ Groe Park and Ifron Angling Club offer excellent game and course fishing. With salmon, trout, grayling and chub in abundance, and all set idyllic countryside, a fishing break is a fantastic way to relax and unwind.
Groe Park is also home to 4 majestic Redwood Giant Sequoia trees. Planted in 1904 to commemorate Buffalo Bill’s visit to Builth Wells, and these giants are truly striking additions to the park.
If you’re feeling energetic, there is a free to enter 5K timed park run every Saturday morning at Groe Park which is incredibly popular all year round.
Looking to immerse yourself in nature? Head off to the Gilfach Longhouse and Nature Reserve, or for an up-close experience, visit the Red Kite Feeding Station at Gigrin Farm, just a short drive out of the town, and watch these magnificent birds of prey being fed along with buzzards, ravens and other carrion feeding birds.
Builth Wells certainly has plenty to offer visitors so start planning your Wye Valley adventure today.